What is a Digital Influencer and Influencer Marketing? A digital influencer is someone who has influence over his or her followers and influencer marketing identifies these individuals in order to reach potential buyers. According to the Forbes article, H... Marketing Oct 28, 2023
Corporate Social Responsibility: How to Make a Difference in the Global Community Who is your brand and what do they represent? If a stranger asked you who you are, would your first response be your job title? A banker, architect, or PR professional may be what you do, but is it wh... Marketing Oct 28, 2023
The Reputation Economy: Are You Ready? You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right — and maybe more than she knew. Reputation is about to become a capital asset, a... Government Management Marketing Politics Public Affairs & Government Tech-Security Oct 28, 2023
Chief Engagement Officer: The Role of CEOs in Internal Communication In a recent interview with McKinsey & Company in April 2014, Richard Edelman used the term “chief engagement officer” to describe a Chief Executive Officer’s (CEO) new role, when discussing how today’... Marketing Oct 28, 2023
Big Data Meets the Media: How Research Benefits the Customer Experience Every morning when the alarm clock sounds and that dreadful noise marks the start of a new day, the opening routine is to shut off the alarm, pick up our phones, and check forany notifications, texts,... Big Data Marketing Oct 28, 2023
How to Work with Journalists and the Media Let’s face it, just like the rest of us, journalists are busy people with tight deadlines. They don’t have the time to sit around and read through the vast array of emais they receive on a day to day ... Marketing Oct 28, 2023
What CEOs Are Looking For From Corporate Communications Similarly to everyday relationships, whether they are relationships with family or friends, corporate relationships are built upon open and clear communication channels. An organization that has built... Marketing Oct 28, 2023
News Monitoring: Tracking What the Media is Saying About Your Brand Tracking your story Most PR and social media agencies or consultants offer media monitoring as part of their service packages. Scanning online news sources for mentions of your company’s news releases... Marketing Oct 28, 2023
The Role of Corporate Affairs in Strategic Decision Making Today, we are witnessing the rise of a reputation economy in which social media and review sites have provided a wider space for the exchange of information; including positive and negative reviews of... Public Affairs & Government Oct 28, 2023
Corporate Strategy: How to Build Community Engagement Are discussions on community engagement buzzing around your office or business meetings? If you have not yet sat down and had a serious talk on community engagement, maybe now is the time to jump on t... Marketing Oct 28, 2023
How Small Business Can Use Big Data Analytics for Marketing Insight Big Data doesn't just explore statistics but uses intelligence to look for patterns within the data. Many small businesses use big data platforms to monitor customer behavior on their websites, online... Big Data Marketing Oct 28, 2023
Media Intelligence: A survival guide through the Big Data era Ever looked at your phone during the day and felt intimidated by the large quantity of information available to you with one scroll? Probably. Now, imagine put this situation under the business scope.... Big Data Marketing Oct 28, 2023
