Big Data Meets the Media: How Research Benefits the Customer Experience Every morning when the alarm clock sounds and that dreadful noise marks the start of a new day, the opening routine is to shut off the alarm, pick up our phones, and check forany notifications, texts,... Big Data Marketing Oct 28, 2023
How Small Business Can Use Big Data Analytics for Marketing Insight Big Data doesn't just explore statistics but uses intelligence to look for patterns within the data. Many small businesses use big data platforms to monitor customer behavior on their websites, online... Big Data Marketing Oct 28, 2023
Media Intelligence: A survival guide through the Big Data era Ever looked at your phone during the day and felt intimidated by the large quantity of information available to you with one scroll? Probably. Now, imagine put this situation under the business scope.... Big Data Marketing Oct 28, 2023
How to Leverage Big Data in Your Communications Strategy In an interview with Business Insider , Professor Patrick Wolfe stated, “The rate at which we're generating data is rapidly outpacing our ability to analyze it. The trick here is to turn these massive... Big Data Oct 28, 2023
Big Data Meets Political Campaigns Introduction Out with the old and in with the new. Even politicians have found it increasingly obligatory to change strategic campaigning to develop with the technological advances of the time. Big da... Big Data Digital Transformation Generative AI Politics Public Affairs & Government Jul 12, 2023
