Media Intelligence: A survival guide through the Big Data era Ever looked at your phone during the day and felt intimidated by the large quantity of information available to you with one scroll? Probably. Now, imagine put this situation under the business scope.... Digital Transformation Industry 28 Oct 2023
How to Build a High-Performing Public Affairs Team Let’s face it, having a successful business is near to impossible if there’s not an exceptional team working behind the scenes to make it all happen. The employees are the backbone of the company and ... Digital Transformation Industry 28 Oct 2023
How to Leverage Big Data in Your Communications Strategy In an interview with Business Insider , Professor Patrick Wolfe stated, “The rate at which we're generating data is rapidly outpacing our ability to analyze it. The trick here is to turn these massive... Digital Transformation Industry 28 Oct 2023
Corporate Brand Reputation: Creating an Environment of Trust What reputation means for today’s businesses According to Bo Bennett, PhD, Author of Year To Success “A referral is the key to the door of resistance.” A resistant customer will take a step back, jump... Digital Transformation Industry 28 Oct 2023
A Spotlight on Media Monitoring and Brand Intelligence Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effect... Digital Transformation Industry 28 Oct 2023
Crisis Communications: What to Do When a Crisis Occurs No matter how long a company has been in business, the possibility of an unpredictable crisis occurring can be looming in the dusty forgotten corners of the office. If an organization is unprepared or... Digital Transformation Industry 24 Oct 2023
Terminology for Non-Geeks: NLP, NER and More Big Data is a combination of well-known and less common technologies and is used mostly by larger organizations and innovative start-ups to solve problems or find insights. Retail companies, for examp... Digital Transformation 15 Sept 2023
Generative AI & Digital Transformation Meet Political Campaigns Introduction Out with the old and in with the new. Even politicians have found it increasingly obligatory to change strategic campaigning to develop with the technological advances of the time. Big da... Digital Transformation 12 Jul 2023
SophoTree: Emotion Analysis, Language Specific Analytics and Interlinked Data Business opportunities exist all over the world, but first we must be aware that they exist in order to take advantage of the opportunity. Businesses need to keep on top of their market, industry or s... Digital Transformation 13 Jun 2023
