How to Build a High-Performing Public Affairs Team Let’s face it, having a successful business is near to impossible if there’s not an exceptional team working behind the scenes to make it all happen. The employees are the backbone of the company and ... Public Affairs & Government Oct 28, 2023
How to Leverage Big Data in Your Communications Strategy In an interview with Business Insider , Professor Patrick Wolfe stated, “The rate at which we're generating data is rapidly outpacing our ability to analyze it. The trick here is to turn these massive... Big Data Oct 28, 2023
Corporate Brand Reputation: Creating an Environment of Trust What reputation means for today’s businesses According to Bo Bennett, PhD, Author of Year To Success “A referral is the key to the door of resistance.” A resistant customer will take a step back, jump... Marketing Oct 28, 2023
A Spotlight on Media Monitoring and Brand Intelligence Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effect... Marketing Oct 28, 2023
Crisis Communications: What to Do When a Crisis Occurs No matter how long a company has been in business, the possibility of an unpredictable crisis occurring can be looming in the dusty forgotten corners of the office. If an organization is unprepared or... Management Oct 24, 2023
Big Data Meets Political Campaigns Introduction Out with the old and in with the new. Even politicians have found it increasingly obligatory to change strategic campaigning to develop with the technological advances of the time. Big da... Big Data Digital Transformation Generative AI Politics Public Affairs & Government Jul 12, 2023