Business Insights: 5 ways to use SophoTree to research trending discussions in your industry

Staying on top of the latest trends in your industry can help your company to stay ahead in its market. “Business research can help you determine what potential customers want, which can guide you toward development of better products and services. It can keep you abreast of what your competition is doing and help you spot marketplace and industry trends.” SophoTree offers a number of tools in helping businesses research information that is trending and important to their company’s growth.

What is a query?

A query aims at helping you easily filter everything down to exactly what you want, instead of drowning you in tons of information. A simple example of this is writing “Donald Trump”, SophoTree offers help and guidelines. Building a strong query can be the key to finding exactly the information your business is searching for.

An important aspect of doing research is to understand that query language between a news search and twitter search may vary, which is why SophoTree offers a specific guide to  in our FAQs section. So when creating a query, make sure to double check the 
Once you build a query that offers the exact news and tweets for your industry, simply remember to  in order to save time in researching trending topics in your industry.

With SophoTree you can quickly measure and analyze your search results and determine how popular a topic is with the Analyze Overview feature. The feature also allows you to Identify top media sources and origins of articles by country and gain additional insights such as who the most popular people and organizations are and how they are linked to one another.

Check out your daily feed

The Newsstand feature allows you to absorb your daily industry news, eliminating all the topics a normal newspaper may have that are not of interest to you or your business. Browse through your personalized newspapers tailored to trending topics in your industry.

Create real-time alerts

Rather than checking every hour to see if there have been any updates or new discussions in your industry, simply based off of your saved query to get updates as they happen. The alerts feature allows you to decide how often you would like to receive an update, whether it is once a day or as it happens, you can design your alert to cater to your needs.

Build topic reports and share it with your colleagues or clients

Need a way to share your research on trending discussions? with your company logo, and save it so that you will save time in report creation. Once a custom template is built and saved, simply plug in the information you need, publish your report and share it amongst your peers.

Whether it’s about your company, your competitors or a research assignment, SophoTree enables you to discover and monitor news and tweets on any topic, from numerous countries and in or from the most popular languages on the web. Results have no duplicates, so you can focus on what really matters.

Data Collection and Aggregation

Digital transformation involves collecting and aggregating vast amounts of data from various sources, including customer interactions, market data, social media, and industry-specific sources. Generative AI can assist in automating data collection and organizing it for analysis.

Natural Language Processing (NLP)

Generative AI models, particularly those based on NLP, can analyze textual data from news articles, social media posts, blogs, and research reports. They can extract key phrases, topics, and sentiments related to your industry, helping you understand what's being discussed and how people feel about it.

Algorithms for Trend Detection

AI algorithms can identify emerging trends by analyzing patterns in data. By continuously monitoring data sources, AI can spot shifts in consumer behavior, technology adoption, or market dynamics that might indicate new trends in your industry.

Competitive Analysis

Generative AI can assist in gathering and analyzing information about competitors. It can track their product launches, marketing strategies, and customer sentiment to provide insights into how they are positioning themselves in the market.

Customer Insights

AI-driven analytics can help you understand your customers better. By analyzing customer interactions and feedback, generative AI can identify changing preferences, pain points, and unmet needs, allowing you to adapt your products or services accordingly.

Predictive Analytics

Generative AI can build predictive models to forecast future industry trends. By analyzing historical data and current patterns, these models can provide insights into potential market developments, enabling you to stay ahead of the curve.

Visualization and Reporting

Digital transformation often involves the use of data visualization tools. These tools, combined with AI-generated insights, can help create interactive dashboards and reports that make it easier to understand and communicate industry trends to stakeholders.

Real-time Monitoring

AI can provide real-time monitoring of industry news and events. Alerts can be set up to notify you of significant developments as they happen, allowing for rapid response and decision-making.

Feedback Loop

By continuously analyzing data and generating insights, AI can help you refine your strategies and adapt to changing trends more effectively. This feedback loop ensures that your business remains agile and responsive to industry shifts.

Risk Assessment

AI can identify potential risks associated with emerging trends, helping you make informed decisions about whether to invest in or mitigate those risks.


Combining digital transformation and generative AI for business insights allows you to stay proactive in monitoring and understanding industry trends. It not only saves time but also enables data-driven decision-making, which is crucial for maintaining a competitive edge in today's rapidly changing business landscape.

Business Insights: 5 ways to use SophoTree to research trending discussions in your industry
SophoTree Inc, Alexander D. Kostopoulos (ST) October 24, 2023
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