News Monitoring: Tracking What the Media is Saying About Your Brand Tracking your story Most PR and social media agencies or consultants offer media monitoring as part of their service packages. Scanning online news sources for mentions of your company’s news releases... Digital Transformation Industry 28 Oct 2023 Product
The Role of Corporate Affairs in Strategic Decision Making Today, we are witnessing the rise of a reputation economy in which social media and review sites have provided a wider space for the exchange of information; including positive and negative reviews of... Digital Transformation Industry 28 Oct 2023 Product
Corporate Strategy: How to Build Community Engagement Are discussions on community engagement buzzing around your office or business meetings? If you have not yet sat down and had a serious talk on community engagement, maybe now is the time to jump on t... Digital Transformation Industry 28 Oct 2023 Product
How Small Business Can Use Big Data Analytics for Marketing Insight Big Data doesn't just explore statistics but uses intelligence to look for patterns within the data. Many small businesses use big data platforms to monitor customer behavior on their websites, online... Digital Transformation Industry 28 Oct 2023 Product
Media Intelligence: A survival guide through the Big Data era Ever looked at your phone during the day and felt intimidated by the large quantity of information available to you with one scroll? Probably. Now, imagine put this situation under the business scope.... Digital Transformation Industry 28 Oct 2023 Product
How to Build a High-Performing Public Affairs Team Let’s face it, having a successful business is near to impossible if there’s not an exceptional team working behind the scenes to make it all happen. The employees are the backbone of the company and ... Digital Transformation Industry 28 Oct 2023 Product
How to Leverage Big Data in Your Communications Strategy In an interview with Business Insider , Professor Patrick Wolfe stated, “The rate at which we're generating data is rapidly outpacing our ability to analyze it. The trick here is to turn these massive... Digital Transformation Industry 28 Oct 2023 Product
Corporate Brand Reputation: Creating an Environment of Trust What reputation means for today’s businesses According to Bo Bennett, PhD, Author of Year To Success “A referral is the key to the door of resistance.” A resistant customer will take a step back, jump... Digital Transformation Industry 28 Oct 2023 Product
A Spotlight on Media Monitoring and Brand Intelligence Media monitoring has transformed over the years from simple news clipping services to real-time business intelligence that can monitor your brand, customer experience, competition and marketing effect... Digital Transformation Industry 28 Oct 2023 Product
European SaaS back to 2019 levels with a GenAI boost Generative AI is fuelling European software-as-a-service (SaaS) and cloud services startups, according to the latest report published by VC firm Accel. The 2023 Euroscape report says that although inv... 28 Oct 2023
Companies rapidly scaling generative AI investments Infosys research forecasts 67 per cent increase in GenAI investments, totalling $6 billion in US and Canada; enterprise leaders embrace pragmatic approach. According to new research from the Infosys K... 28 Oct 2023
Efficient Growth a Priority as Leaders Invest in GenAI Authored by: Federico Fabbri , Clark O’Niell , Geoffrey Cheung , Ori Perlman , and Heiner Himmelreich For IT leaders, efficient growth is the name of the game. That’s the key takeaway from Boston Cons... 26 Oct 2023
